In 2011 New Paltz farmer Paul Alward, Bywater Bistro proprietor Sam Ullman and self-described “health nut” Joe Katona had teamed up with financier John Fitzgibbons to found Hudson Valley Harvest. They wanted the Hudson Valley to develop the kind of brand identity and degree of market organization in order to compete successfully with giant non-local producers and distributors. Hudson Valley Harvest has operated year-round since then from its leased headquarters in TechCity in the Town of Ulster . . .
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