Business lessons from the barnyard

If you own a business, you probably don’t think there’s much you can learn from a non-profit that rescues farm animals. But every non-profit is also a business, one that has a budget, that needs to grow its income, and that has to meet payroll. Ulster County has two farm animal sanctuaries that offer lessons in marketing, diversity, and the handling of employees. They also have to feed scores of cows, pigs, chickens, horses, goats etc. There’s nothing about their barnyard business that’s simple.

The Catskill Animal Sanctuary (CAS) opened in 2001 in Kerhonkson and moved to its current location in Saugerties in 2003. Founder Kathy Stevens has proven to be a tireless animal advocate and a master of marketing.


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