fbpx
  • Subscribe & Support
  • Print Edition
    • Get Home Delivery
    • Read ePaper Online
    • Newsstand Locations
  • HV1 Magazines
  • Contact
    • Advertise
    • Submit Your Event
    • Customer Support
    • Submit A News Tip
    • Send Letter to the Editor
    • Where’s My Paper?
  • Our Newsletters
  • Manage HV1 Account
  • Free HV1 Trial
Hudson Valley One
  • News
    • Schools
    • Business
    • Sports
    • Crime
    • Politics & Government
  • What’s UP
    • Calendar Of Events
    • Subscribe to the What’s UP newsletter
  • Opinion
    • Letters
    • Columns
  • Local
    • Special Sections
    • Local History
  • Marketplace
    • All Classified Ads
    • Post a Classified Ad
  • Obituaries
  • Log Out
No Result
View All Result
  • News
    • Schools
    • Business
    • Sports
    • Crime
    • Politics & Government
  • What’s UP
    • Calendar Of Events
    • Subscribe to the What’s UP newsletter
  • Opinion
    • Letters
    • Columns
  • Local
    • Special Sections
    • Local History
  • Marketplace
    • All Classified Ads
    • Post a Classified Ad
  • Obituaries
  • Log Out
No Result
View All Result
Hudson Valley One
No Result
View All Result

My Town Marketplace now open at Fann’s Plaza in Rosendale

by Frances Marion Platt
March 3, 2020
in Business
0
L-R:  Owner Albert Rodriguez with staffer Jim Fleming at Rosendale's new My Town Market in Fann's Plaza. (photo by Lauren Thomas)
L-R: Owner Albert Rodriguez with staffer Jim Fleming at Rosendale’s new My Town Market in Fann’s Plaza. (photo by Lauren Thomas)

Rosendalers, rejoice: You don’t have to drive all the way to Kingston or New Paltz for a load of groceries anymore. Your town actually has a full-service food retailer again, in the space formerly housing the Associated Supermarket in the Fann’s Plaza on Route 32. But this time it’s clean, bright and refurbished, its shelves well-stocked with goodies.

“This is what we want!” says Lucille Borthwick, who lives within walking distance of the new My Town Marketplace. “We’re very happy to have the store. And the manager is always so personable and willing to help.”

That manager, Albert Rodriguez, seems a bit abashed by Borthwick’s praise as he takes this New Paltz Times reporter on a tour of the new supermarket, but he’s clearly proud of the work that has gone into fixing the place up. He points out the new automatic entrances, the floor-to-ceiling windows flooding the front of the space with light, brand-new counters and shelving and produce bins, the big new walk-in cooler that is used to store produce and will soon also become the beer department featuring craft beers and microbrews.

Customers who remember the previous incarnation of the store, which opened in July 2012 and went out of business within less than a year, may be impressed to see sturdy-looking new flooring where there once were holes in the floor. “You can’t do things halfway,” says Rodriguez, who estimates that he has invested somewhere between $150,000 and $200,000 into renovating the space. “You can’t have holes in the ground next to the deli, with the pipes exposed. The previous owners did construction and then never closed it up. You have to have a clean store!”

Rodriguez already has a track record of running small supermarkets successfully, first partnering with a friend in Connecticut and then opening the first My Town Marketplace with his wife, Lisa Berrios, in Highland Falls in September 2011. That store was established with the help of grant funding from the Low Income Investment Fund (LIFF)’s Healthy Food Healthy Communities program, whose mission is to build or expand healthy food outlets in underserved communities, sometimes known as “food deserts” for their lack of access to such essentials of a good diet as fresh produce.

“We’d lived in that town for seven or eight years, and we saw the store, which was a Grand Union and then a Key Foods, having problems,” he recalls. “Then the store closed. So we started trying to find out how to reopen it….It took 20 or 25 minutes to get to any store.” Luckily, LIFF, a public/private partnership, was “really aggressively going after supermarkets for a while,” and awarded the seed money to get the couple started on their new venture.

While noting that running a grocery store is a “difficult business” due to the low margins, Rodriguez says that the Highland Falls store quickly found its niche. “Thank God we’re doing well,” he says. “I was looking around for other stores, and this seems like the perfect opportunity to do good.” The couple splits oversight of the two supermarkets, and are currently looking for a new place to live somewhere in between the sites. “My wife’s at the other store; I’m here, mostly.”

While the shelves, counters and displays at My Town Marketplace in Rosendale are brimming with appealing-looking products, parts of the new retail establishment are not quite finished. A brand-new refrigerated unit in the rear of the store only held a small quantity of artisan cheeses on the day of the Times’s visit; Rodriguez promises that it will soon hold a wider selection of cheeses as well as fresh pastas and cakes. A deli counter, well-stocked with Boar’s Head and Best Yet 1893 private label cold cuts, will make you a fresh sandwich, and on weekdays — soon to expand to weekends — also serves hot entrées. There’s a shiny new rotisserie churning out barbecued chickens, and a display of salads that are “mostly store-made,” according to Rodriguez.

Strolling the aisles, one notices plenty of high-end specialty items in addition to the usual supermarket staples, and there’s an emphasis on locally sourced produce and other foods, such as sweet corn from Saunderskill Farm in Accord and yogurt and milk from the Hudson Valley Fresh dairy consortium. Though there is no in-store bakery, you can get loose rolls and specialty breads from Deising’s Bakery in Kingston and Tommy C’s Deli in New Paltz, as well as authentic New York-style Italian loaves from Terranova Bread in the Bronx. There’s a whole freezer full of Carvel ice cream specialties. An in-house butcher can provide custom-cut meats, and the displays of fresh produce and other products feature many hard-to-find ethnic cuisine ingredients. And it’s not just recent immigrants who are buying them, says Rodriguez: “Everybody is trying all these different things these days, what with the Cooking Channel being so successful.”

In a move so brilliant that one wonders why other stores haven’t tried it before, the entrepreneur is displaying specialty and health food items on the same shelves as other, more mainstream products of the same type, instead of lumping all the organic items together in a separate department. “We try to integrate them throughout the store,” Rodriguez says, pointing out the gluten-free pastas shelved alongside the regular pastas.

In addition to groceries, My Town Marketplace offers an ATM, an ice machine and carpet cleaning machine rentals. Lottery tickets will also be available very soon, promises Rodriguez.

Will the new owners’ innovations draw Rosendalers back to a dramatically spruced-up store in this beleaguered location? Only time will tell. “We’ve only been here a month. We’re still trying to feel out what works or doesn’t work. It’s not a sprint; it’s a marathon. It takes time to change people’s shopping habits,” says Rodriguez. But in the short run, “It seems like everyone’s really pleased.”

My Town Marketplace, located at 1132 Route 32, is open from 8 a.m. to 9 p.m. Monday through Saturday and from 8 a.m. to 6 p.m. on Sunday. Customers are encouraged to phone the store at (845) 658-3663 if they have any questions, and sales flyers and lunch menus can be accessed on the stores’ Facebook page. Look for a Grand Opening event to be announced very soon; according to Rodriguez, “We’re shooting for September.”

Tags: membersrosendale
Join the family! Grab a free month of HV1 from the folks who have brought you substantive local news since 1972. We made it 50 years thanks to support from readers like you. Help us keep real journalism alive.
- Geddy Sveikauskas, Publisher

Frances Marion Platt

Frances Marion Platt has been a feature writer (and copyeditor) for Ulster Publishing since 1994, under both her own name and the nom de plume Zhemyna Jurate. Her reporting beats include Gardiner and Rosendale, the arts and a bit of local history. In 2011 she took up Syd M’s mantle as film reviewer for Alm@nac Weekly, and she hopes to return to doing more of that as HV1 recovers from the shock of COVID-19. A Queens native, Platt moved to New Paltz in 1971 to earn a BA in English and minor in Linguistics at SUNY. Her first writing/editing gig was with the Ulster County Artist magazine. In the 1980s she was assistant editor of The Independent Film and Video Monthly for five years, attended Heartwood Owner/Builder School, designed and built a timberframe house in Gardiner. Her son Evan Pallor was born in 1995. Alternating with her journalism career, she spent many years doing development work – mainly grantwriting – for a variety of not-for-profit organizations, including six years at Scenic Hudson. She currently lives in Kingston.

Related Posts

Quick Brown Fox Letterpress launches retail shop in Saugerties
Art & Music

Quick Brown Fox Letterpress launches retail shop in Saugerties

May 27, 2025
Arts Society of Kingston seeks harmony amid upheavals
Business

Arts Society of Kingston asks for emergency funds to replace hazardous lead pipe

May 13, 2025
It seems that wonders will never cease
Business

It seems that wonders will never cease

May 7, 2025
Ulster County’s last Rite Aid set to close in Kingston
Business

Ulster County’s last Rite Aid set to close in Kingston

May 7, 2025
Clinical herbalist to open shop in Kingston on Thursday
Business

Clinical herbalist to open shop in Kingston on Thursday

May 7, 2025
Eatery by day, wine bar at night
Business

Eatery by day, wine bar at night

April 30, 2025
Next Post

For moms, work doesn’t always pay

Weather

Kingston, NY
48°
Mostly Cloudy
5:21 am8:26 pm EDT
Feels like: 46°F
Wind: 5mph SSW
Humidity: 84%
Pressure: 29.55"Hg
UV index: 0
MonTueWed
73°F / 46°F
81°F / 55°F
90°F / 63°F
powered by Weather Atlas

Subscribe

Independent. Local. Substantive. Subscribe now.

×
We've expanded coverage and need your support. Subscribe now for unlimited access -- free article(s) remain for the month.
View Subscription Offers Sign In
  • Subscribe & Support
  • Print Edition
  • HV1 Magazines
  • Contact
  • Our Newsletters
  • Manage HV1 Account
  • Free HV1 Trial

© 2022 Ulster Publishing

No Result
View All Result
  • News
    • Schools
    • Business
    • Sports
    • Crime
    • Politics & Government
  • What’s Happening
    • Calendar Of Events
    • Art
    • Books
    • Kids
    • Lifestyle & Wellness
    • Food & Drink
    • Music
    • Nature
    • Stage & Screen
  • Opinions
    • Letters
    • Columns
  • Local
    • Special Sections
    • Local History
  • Marketplace
    • All Classified Ads
    • Post a Classified Ad
  • Obituaries
  • Subscribe & Support
  • Contact Us
    • Customer Support
    • Advertise
    • Submit A News Tip
  • Print Edition
    • Read ePaper Online
    • Newsstand Locations
    • Where’s My Paper
  • HV1 Magazines
  • Manage HV1 Account
  • Log In
  • Free HV1 Trial
  • Subscribe to Our Newsletters
    • Hey Kingston
    • New Paltz Times
    • Woodstock Times
    • Week in Review

© 2022 Ulster Publishing