Just as the last films were being shown and last of the popcorn was popped at Regal Cinemas at the Hudson Valley Mall last week, news came from the mall’s owner that the theater would reopen under new management in January following renovations.
The new theater operator is NCG [Neighborhood Cinema Group] Cinema, a Michigan-based company that operates 20 theaters in the Midwest and Southeast. According to mall owner Hull Property Group, NCG Cinema at the Hudson Valley Mall will feature a newly renovated interior and exterior. All 12 auditoriums will feature luxury recliner chairs and assigned seating in addition to state of the art sound and projection systems. NCG offers free refills on popcorn and soda, select $5 movie tickets on Tuesdays and a loyalty program for movie goers.
“The addition of NCG Cinema will bring new life to the Hudson Valley Mall. The theater is top notch and I’m confident the community will enjoy the improvements to the movie going experience,” said Ky Widener, Senior Vice President of Hull Property Group. “The work NCG Cinema plans to do at this location will be a significant upgrade to the prior theater and complement the recent interior renovation of the property as well.”
The theater at the mall has operated since 1981, undergoing changes in ownership and expansion along the way.
The Hudson Valley Mall, located in the town of Ulster, has lost several major tenants in recent years, beginning with Macy’s in 2015 and followed by JC Penney in 2016 and Sears earlier this year.