fbpx
  • Subscribe & Support
  • Print Edition
    • Get Home Delivery
    • Read ePaper Online
    • Newsstand Locations
  • HV1 Magazines
  • Contact
    • Advertise
    • Submit Your Event
    • Customer Support
    • Submit A News Tip
    • Send Letter to the Editor
    • Where’s My Paper?
  • Our Newsletters
  • Manage HV1 Account
  • Free HV1 Trial
Hudson Valley One
  • News
    • Schools
    • Business
    • Sports
    • Crime
    • Politics & Government
  • What’s UP
    • Calendar Of Events
    • Subscribe to the What’s UP newsletter
  • Opinion
    • Letters
    • Columns
  • Local
    • Special Sections
    • Local History
  • Marketplace
    • All Classified Ads
    • Post a Classified Ad
  • Obituaries
  • Log Out
No Result
View All Result
  • News
    • Schools
    • Business
    • Sports
    • Crime
    • Politics & Government
  • What’s UP
    • Calendar Of Events
    • Subscribe to the What’s UP newsletter
  • Opinion
    • Letters
    • Columns
  • Local
    • Special Sections
    • Local History
  • Marketplace
    • All Classified Ads
    • Post a Classified Ad
  • Obituaries
  • Log Out
No Result
View All Result
Hudson Valley One
No Result
View All Result

FM, en Español: WPDH owners start Spanish-language radio station

by Jesse J. Smith
August 30, 2016
in Community
0
Photo by blumblaum, via Flickr
Photo by blumblaum, via Flickr

There’s a new sound on the air in the Hudson Valley — Spanish-language FM radio.

Last month, Townsquare Media launched its Spanish-language format on two radio stations broadcasting on 95.7 FM from translators in Middletown and Poughkeepsie. The station broadcasts a mix of mainstream Latino music designed to appeal to a variety of nationalities and musical tastes. The stations broadcast in a roughly 25-mile radius around their respective cities, including Kingston and New Paltz.

Jason Finkelberg, market president for Townsquare Media’s Hudson Valley holdings, which include rock stations WPDH and WRRV, said the company had been seeking a Spanish-language outlet for some time. When the opportunity arose to acquire the two translators, Finkelberg said, Townsquare saw an opportunity to tap into a large — and largely underserved — market. Finkelberg said Latinos comprise about 20 percent of the Hudson Valley’s population and, until now, had no dedicated local Spanish-language FM station to tune into.

“There’s really nowhere else where you have a segment of the population that’s this large that doesn’t have a media outlet,” said Finkelberg. “It’s a pretty glaring hole.”

Finkelberg said a new station had a “soft launch” last month and plans a larger rollout and marketing effort on Jan. 1. But the new format is already attracting sponsors, who say they’ve been waiting for a means to tap into the local Latino market. Kingston-based law firm Mainetti, Mainetti & O’Connor signed on as a “launch sponsor” for the new station. The firm’s marketing coordinator, Ashley Ruzzo, said Mainetti, Mainetti & O’Connor plans to continue advertising heavily on the station as part of a broader effort to reach out to Latino clients.

“We really do cater to the Hispanic community,” said Ruzzo. “It’s one of the areas where we’re trying to broaden our outreach.”

Tags: MainettiMainetti & O'Connor
Join the family! Grab a free month of HV1 from the folks who have brought you substantive local news since 1972. We made it 50 years thanks to support from readers like you. Help us keep real journalism alive.
- Geddy Sveikauskas, Publisher

Jesse J. Smith

Related Posts

Woodstock tussles with local immigrant protection policy
Community

Local communities targeted for sanctuary policies

May 31, 2025
Woodstock stands at a crossroads
Community

Woodstock stands at a crossroads

May 30, 2025
Mohonk Consultations honors Kitt Potter, City of Kingston director of arts and cultural affairs 
Community

Mohonk Consultations honors Kitt Potter, City of Kingston director of arts and cultural affairs 

May 30, 2025
Woodstock achieves carbon-neutral status
Community

Woodstock Democratic candidates to discuss development, housing and zoning at May 31 forum

May 30, 2025
New York State seeks help locating bear dens
Community

Woodstock’s trying to reduce interspecies conflict

May 28, 2025
Memorial Day in Kingston
Community

Memorial Day in Kingston

May 26, 2025
Next Post

Mary Stuart Masterson to help Kaatsbaan this Saturday in Tivoli

Weather

Kingston, NY
57°
Fair
5:20 am8:27 pm EDT
Feels like: 57°F
Wind: 4mph W
Humidity: 63%
Pressure: 29.98"Hg
UV index: 3
TueWedThu
81°F / 54°F
88°F / 63°F
90°F / 64°F
powered by Weather Atlas

Subscribe

Independent. Local. Substantive. Subscribe now.

  • Subscribe & Support
  • Print Edition
  • HV1 Magazines
  • Contact
  • Our Newsletters
  • Manage HV1 Account
  • Free HV1 Trial

© 2022 Ulster Publishing

No Result
View All Result
  • News
    • Schools
    • Business
    • Sports
    • Crime
    • Politics & Government
  • What’s Happening
    • Calendar Of Events
    • Art
    • Books
    • Kids
    • Lifestyle & Wellness
    • Food & Drink
    • Music
    • Nature
    • Stage & Screen
  • Opinions
    • Letters
    • Columns
  • Local
    • Special Sections
    • Local History
  • Marketplace
    • All Classified Ads
    • Post a Classified Ad
  • Obituaries
  • Subscribe & Support
  • Contact Us
    • Customer Support
    • Advertise
    • Submit A News Tip
  • Print Edition
    • Read ePaper Online
    • Newsstand Locations
    • Where’s My Paper
  • HV1 Magazines
  • Manage HV1 Account
  • Log In
  • Free HV1 Trial
  • Subscribe to Our Newsletters
    • Hey Kingston
    • New Paltz Times
    • Woodstock Times
    • Week in Review

© 2022 Ulster Publishing