A year and a half ago, when no one could have predicted that a coronavirus would soon be shutting down businesses and keeping people from traveling, a new regional tourism initiative called Rosendale Outings was introduced, the brainchild of Shaun Johnston, co-owner with Wilda Gallagher of Rosendale Waxworks. It was a website designed to tout the low-key historic charm and funky cultural vibe of that town’s Main Street via a collaborative approach to advertising online . . .
➜ Subscribe to keep reading.
Already a subscriber?