Tenth annual Highland ice jump fundraiser set for Feb. 8

The Alzheimer’s Association Hudson Valley Chapter will hold its tenth annual Subzero Heroes ice jump on Saturday, February 8 at Berean Lake in Highland. The event will feature a costume contest, and participants will have access to a variety of refreshments including hot cider from Minard Farms Beverage Company, a hot chocolate bar with marshmallows from Hudson Valley Marshmallow Company and gourmet soup by Culinary Institute chef Scott Swartz and his students. A drone operated by Shawn Jollie of VisionAir Photography will fly overhead and photograph jumpers from above.

Heroes, who must raise a raise a minimum of $200 to take the plunge, will jump into the lake to show their support for families living with Alzheimer’s and other forms of dementia. Heroes are assisted by Sidekicks, who do not jump themselves, but help with fundraising and stand by with towels for the Heroes as they emerge from the water. How much money teams raise will determine the jumping order, with the top fundraisers getting in and out of the water first. 

 “We’re so excited for our tenth anniversary,” said event manager Lauren Voorhees. “We are always so grateful to our Heroes, Sidekicks, sponsors, volunteers and everyone else who helps make this event such a success.” 


Those who would like to support the cause by backing a Hero may visit subzeroheroes.org, to  make a donation.

Sponsorships for the tenth anniversary event are also available; contact Lauren Voorhees at lvoorhees@alz.org for more information.