Alexa Floresta creates quirky merchandise and the vibe to match at new shop in New Paltz

The interior of Crust & Magic at 19 North Front Street in New Paltz is as exuberant as its proprietor, Alexa Floresta, who talks fast and laughs easily; her enthusiasm for what she’s doing with her shop is contagious. “I want the space to feel like it’s a celebration,” she says. “It’s about the energy and the vibe that the brand exudes, this raw sort of slimy, crusty realness matched with the magic part: the glitter, the glam, the decadence. This is a place to be yourself, to have fun and embrace who you are . . .


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