Two sides of marketing

If you want your business to succeed, you’ve got to get the word out. Let’s bypass the conversations about electronic marketing, Facebook, Twitter and all the other intangible yet, we’re told, essential outreach tools. Let’s instead talk about the personal touch.

On a recent Thursday evening, two businesswomen were working on spreading the word about their businesses.

The first woman had brought her business out to the public. Andrea Tranchita of Blackberry Hill Farm in Hudson was spinning wool in front of a display table at the Woodstock Community Center. She was one of several exhibitors featuring traditional skills that our great-grandmothers probably all did routinely — and that few of us could begin to attempt now.

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