Fitting a niche

Niche businesses may seem extra-risky. Yet three area businesses that cater to a specific clientele are finding success in offering just the right thing.

The High Falls Food Co-op, the little organic market in the bright green building, turns 37 in November. Co-manager Ruth Malloy has detected a definite uptick in business over the past seven years. “We’re finding our customers are looking to make a community connection,” she said. “It’s something we’ve seen building since the 9-11 attacks. Now they’re really focused on finding a sustainable, trustworthy food connection.”


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